“If you only have an hour to invest in learning, this book is top of the list in ROI.”
 - Tom Davis, Director of Market Development, IBM Global Services

“Any sales or customer service team incorporating the U Factor will significantly increase client loyalty. A must read for every salesperson.”
 - Bruce F. Reynolds, Vice President Sales, Chicken of the Sea International

"You provide the recipe for any organization to significantly increase their sales through service. What I love about your book is that it’s fast, it’s focused, it’s powerful.”
 - Michael J. Mulligan, CEO Advanced Business Group, Inc.

"Working with celebrities I understand the importance of exceptional customer service, and this book provides the insights into creating that unique customer experience."
 - Tisha Fein, Co-Producer, The Grammy Awards